social media & communication

the use of internet and phones was the main point of my media which is incorporated into our course by vimeo, youtube and tumblr by allowing us to post films, animations and messages to people all around the world. The main version that every sees are virals which are everywhere.


Diagram in presentation
this affects all media especially in this day and age

Visual Communication

I did not take notes due to the speed the lecturer speaks and the lack of words in the presentation but the basic thought around the piece is that everything that is put in an image is there for a reason such as the picture she showed of obama with the flag badge and the congress building behind him all were put in the picture to have an effect on the audience consciously or subconsciously. one quote i did write down was "These signifiers will be called connotators and the set of connotators a rhetoric, rhetoric thus appearing as the signifying aspect of ideology".

 The badge was a signifier which was then called a connotator and if you add the congress building it becomes rhetoric which signifies the ideology of the president.

Communication

the three points that i got from this mainly was the semiotics

Semantics is what a sign stands for

Syntactics is the relationship among signs

Pragmatics Is the practical use and effects of signs

Fashion as Photography

now as the name of the lecture implies it doesn't have a major connection to us but that is wrong since the lecture shows the advancement of film for camera which is one of the mediums we use in a lot of work even if it is just doing a wreckey, but the main point was how they used people and how they were shown  and how they push the boundaries which applies to all media since if i want to make a likeable character i won't go for an evil look i would make then stylish. the later photograph shows how to bring the surroundings into a form such as unfortunately the war picture but they are done in a way that has an effect on the audience.

Contextual practice exercise

Each of these videos show something different to the audience even if only a small change is shown it still impacts the audience differently. The first video adds movie fight scenes which if you never watch the movie or know of the character might not know this is an action movie since the original is calm and gothic. With the added action scenes it shows to the audience, first the character which is just a symbol as a person and second shows that this is a crime fighter especially if combined with the gothic opening that gives the appearance of buildings as you swoop past.

The second Video though could of been better down shows the use of colour changes the feel from gothic and moody tones to more of a industrial city feel and a secret hint into one of the key moment in the film which is joker using his joker gas that is green like the beginning of the video.

The Last video shows a sped up version of the opening and different music, this in itself gives a more fast paced action feel due to the style of the song as well as how fast you move over the opening. The music feels like a heartbeat when you listen to the beat which gives the feeling of fear that is usually described with batman.

The type was another aspect that could of been changed if it wasn't intricate to the video but due to it's size and colour i could not edit it out but as you can see on all of then a serif font is used which is gothic but if a sans- serif font was used it would have a more modern business feel to it rather than the gothic appearance.

History of Advertisment

Though this lecture did not mean much to me  during the lecture when you contextualise it it shows a connection to what i do since it is evolves during it's progression and also starts up international advertisement which has in the past used a lot of animation such as Cheetos and the old monster munch adverts. The main thing i took however was more though into connotations and art direction since it is really important when designing a piece for advertisement and the world wide market. One piece i like was strategy, art, copy which gives the same feeling as when designing a good character that will be enjoyed.

Media Specificity

I didn't write any notes for this one due to the large amount of information that would need to be written for me to make any sense of it so instead i went back and looked at the lecture powerpoint and read though that. From what i could gather from the lecture it seems to make the point that media specificity is  the term for the limits in your work being the process for the materials itself such as if i wanted to create a massive spaceship in maya modelling and put it into unity the gameplay would suffer due to the limitations of the machine being able to render it all. Though this term seems bad it also helps us grow and create new media such as cars improving and tapes to cd s.

Type lecture

I originally was in a graphic design course so we were explained the importance of type so i only took a few notes but basically type have all there own form and this form can deliver a feeling just like an illustration can have its own connotations surrounding it. Since i took two years doing working with type i didn't decide to put the notes up but instead wrote about what i had learn't before and during the lecture.

Avant Garde

This term is used for categorising challenging innovated and inspired ideas. This term is used in all media ranging from film and advertisement to architecture. since this is so broad anything is possible to the designer.

Italian Vernacular Cinema

These films were called Giallo meaning yellow because of the books it is based on. the movies test taste, style and expression. most of the people from these movies are set in a jet set life with parties and drinks all around and use english travellers and i person mixed up in it all.

French New Wave Cinema

This type of cinema was breaking away from the set ways of the american cinema, The way of the French New Wave cinema was to reinvent the film from the ground up which in the end made the people respond well to movie.

Auteur

Auteur is a person more usually called film maker most of the time a director who manipulates the film. The Director is often well known and celebrated  the Auteur has their own language when it comes to film and their own style that they follow like artists they will make, set and break the rules.

Graffiti & street art

Apart of culture and art itself graffiti/street art was recorded first being done in the caves of Lascaux and has also been found in ancient Rome Pompeii which shows that i can be used to deliver a message and can be shown as a symbol to rally behind. For films and games graffiti can be used as a story or can be a subtle undertone to connect to over connotations such as hardships, war and famine. The look of graffiti is always unique even if the artist does it a hundred times and shows a form of the little man's voice.

Post Modernism

Post Modernism was a response to modernism and the horror of world war I And unlike modernism post modernism involves innovation and originality. Post modern was associated with the idea of global village and globalisation of cultures and races. As a film format it lead to a more artistic form in movies which still has an effect today.

Modernism

Modernity is the term used for industrialism and Urbanism but it also was how the artists saw the city around them.Another movement called surrealism is linked to modernism such as Hitchcock who uses Dali as inspiration for set design. the modern movement became a lot of consumer based items which instead of being unique they became generic and easily replicated, the movement itself was very much an audience piece rather than designed for a single person. Modernism itself created new technologies which led to us having the technology of film, the main idea it gave was the idea of form to function.