Visual Communication

I did not take notes due to the speed the lecturer speaks and the lack of words in the presentation but the basic thought around the piece is that everything that is put in an image is there for a reason such as the picture she showed of obama with the flag badge and the congress building behind him all were put in the picture to have an effect on the audience consciously or subconsciously. one quote i did write down was "These signifiers will be called connotators and the set of connotators a rhetoric, rhetoric thus appearing as the signifying aspect of ideology".

 The badge was a signifier which was then called a connotator and if you add the congress building it becomes rhetoric which signifies the ideology of the president.