Adrian Hon had quite a different presentation compared to the others since unlike when the ones i have posted spoke they spoke about technology in their own games but i liked this guy since he spoke about how stories can still be pleasant in new platforms such as Android phones and iPhones and when you look at angry birds what he says make some sense. The one that he used as an example which i liked was a zombie one which was used as a motivator for jogging and the further you went the more in game money you got for the game, now jogging you don't expect to have a story behind it but he showed how times are changing and we can no longer limit our creativity to just consoles.
I am not sure about a narrative in simple games that you play when waiting for a train or sitting at a cafe having a coffee but just like the zombie game you just have to find an angle you can work on.
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